There are 4 results.
Optimum communication strategies and motives for the purchase of eco-textiles by specific target groups are investigated. The results are reviewed with respect to the transferability to other branches of sustainable production and marketing. Aim of the project is to foster the supply of eco-textile products and thereby promoting the Austrian eco-textile producers and retailers.
Establishment of a "Sustainability Label for repair-friendly constructed electr(on)ic household appliances (brown and white goods) as a shopping guideline for consumers"
The scope of the project comprises the development of criteria for a Sustainability Label for repair-friendly constructed appliances, marketing and PR activities with a focus on producers and consumers, training of auditors and labelling of at least one product.
Developement of a concept of "service ozone as a special gas" has the main reason to support the chemical industrie, laboratories and others to substitute chemical oxidatives, which is a big ökological advantage.
"Sustainable trendsetters" investigated the consumer group "cultural creatives" by applying the Q-methodology. It provides criteria for product development and promotion of LOHAS products and services in the sustainable textile sector and for sustainable tourism.