IEA UsersTCP: Social License to Automate

In this annex, international Demand Side Managements projects are analysed, in which customers are automatically controlled or can adapt themselves to price changes at short notice via price signals. The most important social, organizational, economic and regulatory parameters for successful customer retention in the participating countries are identified. Furthermore, it is examined how the trust of the end customers can be built and maintained.

Short Description

The previous IEA DSM Task 17 project focused on the technical and economic integration of demand side management of prosumers. Building on this, this annex focuses on the integration of end customers. The acceptance of the affected citizens and consumers is a central prerequisite for the successful implementation of DSM technologies. This is all the more critical as purely financial incentives are not sufficient for broad participation. So far, there is no analysis available to compare countries and corresponding differences in the technical implementation and involvement of citizens in automated management. Therefore, in this project a scientifically based concept will be developed that enables the collection of information and factors that are relevant for the formation of acceptance and thus the granting of a "social license" for automated flexibility of consumption.

In Sub-Task 1 "Joint Template for Social and Technical Analysis" a methodology will be developed under the leadership of the AIT, which will be used in all countries during the project.
Contribution of the Austrian subproject: This template is created by Austria and contributes to a consistent collection of relevant data.

In Sub-Task 2 "Desktop and Case Study Data Collection and Analysis" outstanding projects and already published reports from different countries will be selected, the data collected and analysed. The Austrian contribution is to collect the data for Austria and selected international projects and fill in the template as a basis for the analysis.

Sub-Task 3 carries out an analysis of the "understanding of acceptance and trust in automation: social, economic, institutional and technical dimensions". The factors for a successful implementation of automation services are determined on the basis of the analysed case studies. Contribution of the Austrian subproject: The analysis of acceptance factors is a focus of the subproject, whereby particular emphasis is placed on the interplay of the user experience, the interaction possibilities for the users as well as technology acceptance concepts (TAM) and business models.

In Sub-Task 4 individual country profiles will be developed. The most important factors that will be decisive for consumers and project managers in the future will be identified. Withing the contribution of the Austrian subproject the country profile for Austria will be established.


Great Britain, Sweden, Switzerland, The Netherlands, United States

Contact Address

Tara Esterl, Peter Fröhlich
AIT Austrian Institute of Technology
Giefinggasse 6, 1210 Wien