There are 5 results.
Company communication strategies for sustainability
Based on a representative empirical study among ultimate consumers (1000 interviews) and an empirical survey among 200 model companies in regard to sustainable management, communication strategies and concepts are developed.
Eco-textiles - from the eco-niche into the trend market!
Optimum communication strategies and motives for the purchase of eco-textiles by specific target groups are investigated. The results are reviewed with respect to the transferability to other branches of sustainable production and marketing. Aim of the project is to foster the supply of eco-textile products and thereby promoting the Austrian eco-textile producers and retailers.
INTOKI- Methods and tools for consumers' and stakeholder involvement in the development of sustainable products and services
Supporting SME bakeries in the involvement process of their stakeholders in sustainability oriented product service innovation processes. Development and pilot testing of a dialogue oriented toolkit ("The INNOVATIVE Bakery Dialogue" Handbook).
Integration of aspects of sustainable investment into the training programme of selected financial service providers
Awareness raising and knowledge transfer by means of information processing and training of financial service providers concerning sustainable investment
Sustainable trend-setters - LOHAS on the way to a sustainable society
"Sustainable trendsetters" investigated the consumer group "cultural creatives" by applying the Q-methodology. It provides criteria for product development and promotion of LOHAS products and services in the sustainable textile sector and for sustainable tourism.